Starting Social vs. Retrofitting Social
Just like the first wave of Internet winners had this unfair advantage against the mainstream media companies who tried, unsuccessfully, to launch major web destinations, I would argue that the Social Web is a similar seachange on the net which will give rise to a slew of startups that will disrupt incumbents across a number of online verticals. Clearly we are already seeing it in with games, but, mark my word, it is coming fast in a number of different areas, both consumer and enterprise.
Whether it be games, dating, jobs, music, travel, consumer electronics, education, you name it, I am a big believer that companies that are built from scratch to leverage the social web will have an unfair advantage against legacy incumbents trying to retrofit social. I don’t think that works.